From 21 April 2015 Google will be using mobile-friendliness as a ranking signal. This means that from a user point-of-view, when you search on a phone or tablet then the more mobile-friendly sites will appear more prominently in your searches.
Conversely if a site is not mobile friendly it will be penalised and ranked lower in search results. So if your site is not mobile friendly now is the time to embrace going mobile—or face a drop in rankings and traffic.
You can start by testing your site using Google’s Mobile-Friendly Test tool, which lets you plug in a URL and see if it’s mobile-friendly, and if it’s not, see what Google does not like about it. For an overall look at your site you can use Webmaster Tools to give you a full report.
Mobile is set to grow with the increasing smart phone and tablets mobile usage. Currently, 33% of web browsing (source: statcounter) and 36% of email opens (source: knotice) are done on mobile devices and if current trends continue mobile devices will overtake traditional PCs as the predominant way of accessing websites and emails as early as next year.
Call us on 01933 697568 to find out more about mobile responsive websites contact us.